Some of it will develop over time, as your art will naturally reflect your personality.īut yeah, having a strong brand really helps to turn traffic into followers (and from there into true fans). Some of this you should clarify immediately, whether you have music out or not. You should also have a visual identity that matches a) your music and b) your values and perspectives. As an artist, you should have clearly identified (and identifiable) core values and perspectives.
Spotify profile how to#
This is a post about how to get more followers on Spotify, not about the intricacies of branding, so I’ll keep this short and sweet. It’ll take time, but here are three things that’ll help. (And if you are, why the heck are you reading this article?) But you can try to become an artist worth following. James TW is an artist worth listening to on a playlist the Foo Fighters are an act worth following. The follower disparity is just the inevitable result of the Foo Fighter’s having been around for like 30 years over that time, they’ve played like eight million shows, been integrated into pop culture in plenty of weird ways, and, generally, just built a huge, identifiable brand around their band.īecause of this, the average person who listens to the Foo Fighters is approximately 10 times more likely to click the “Follow” button on Spotify than the average person who listens to James TW. That’s no offense to James TW, whose music I actually really enjoy and who we interviewed here at Two Story Melody. I think the answer is that the Foo Fighters are an act that’s more “followable” than James TW (and yes, I know that “followable” isn’t a word, which is why I keep putting it in quotation marks, jeez). In other words, while the Foo Fighters have a slight edge in traffic, they have a ridiculous 10 times as many followers as James TW. The Foo Fighters are that 90s band that Dave Grohl is in (and Taylor Hawkins used to be in – RIP). James TW is an English pop star whose top track as more than half a billion streams (549,813,646 at the time I’m writing this). I’ve used this illustration before, but I think it’s helpful, so I’m going to use it again: You want to be more like the Foo Fighters and less like James TW. If you want more followers on Spotify in 2022 (and beyond), here are the practical things you’ll need to do, categorized under our simple, two-step process. Those two steps are the core principles, but let’s dig deeper into some of the tactics that’ll actually lead to follower growth. Fair point.ĭon’t worry – I’m not going to leave you hanging. “Yeah, that’s really vague and not that helpful,” you’re thinking. If you do those two things over a prolonged period of time, you’ll get more followers on Spotify. Get people to visit your profile, and if you’re an artist worth following, some of the people who visit your profile will follow you. Send traffic to your Spotify artist profile.In real-life-terms, it means that genuine humans are raising their hands and saying “I like this artist and I want to hear more from them.”Īs musicians, that’s like the thing most of us want, right? All of this begs the obvious question: How can you get more people to follow you on Spotify?įortunately, the answer is, in its simplest terms, an easy-to-understand, two-step process: On Spotify, this means that every time you release a new track, more people will see it.
Really, that’s only a secondary benefit – the primary benefit of getting Spotify followers is that, you know, people are actually following your music. Long-story-short: Spotify followers matter.Īnd they matter for more than what I’ve ashamedly described above (i.e., the fact that big numbers open industry doors). We’re not Rolling Stone we cover artists with barely any streams all the time.īut, I’ll be honest, the Spotify profile is usually the first thing I look at to figure out if other people are interested in the artist – and if other people seem interested in the artist, I’m at least going to give them a shot to make sure I’m not missing something. And I’m definitely not saying we cover artists based solely on whether they have a bunch of streams and followers. Now, these aren’t the only things I look at. I’m a little ashamed to admit this, but when an artist reaches out to our team at Two Story, here are the first two things I do to decide if they’re “legit” or not.ġ) I see how many streams they’ve got on their top track, and 2) I see how many followers they have on Spotify.
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